Director of Digital Marketing - Toronto

We're looking for a candidate to fill this position in an exciting company.
Perform weekly check-in and coaching of digital marketing team members
Ensure team resources are allocated effectively in collaboration with project manager
Mentor digital marketing specialists on strategy development and implementation
Report to President and be active member of management team
Complete quality assurance reviews of key digital marketing deliverables
Continuous improvement of internal processes/workflow and program offerings
Support Account team with complex issues / troubleshooting
Facilitate skills training/coaching to build team know-how
Evaluate and implement new digital marketing tools
Support sales activity with RFP resourcing estimates
Oversee team is up-to-date with industry trends by researching / reading / events
Join client meetings for strategic discovery and key deliverable presentations
Minimum of 6-8+ years of high-level digital marketing experience is required
Minimum of 3-5+ years of team management experience is required
Proven track record of delivering results though best practice techniques across multiple digital marketing channels
Proven experience in implementing ongoing digital marketing programs, and tactics
Experience organizing work across multiple client projects in parallel
Advanced experience with paid online advertising, across multiple channels, such as paid search, display, retargeting, paid social, mobile and more
Understanding of search engine ranking factors, algorithms, and principles
Experience evaluating website analytics issues/opportunities and troubleshooting
Knowledge in local search best practices (ie. Google My Business, Reviews, Citations)
Professional marketing agency experience an asset
Google AdWords qualifications an asset
Google Analytics qualifications an asset

Posted on : 4 years ago, #388, 1 views, Edit

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